Digital Donor Surveys

Make better connections

If you’re a charity that wants stronger donor relationships and clearer customer insights, digital donor surveys give you a faster, lower-cost way to listen and act.

The process is pretty simple. Orangebox designs your online digital survey, sends it to your supporter list, and streams results into an easy-to-digest portal where you can see responses in real time, track donor sentiment with AI, and export what you need.

The survey is built for not-for-profits’ digital communications, and plugs neatly into multi-channel campaigns, so the same insight can trigger customer journey automation for the next email, call, or follow-up touch.

Response

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Lift vs Prior Mail

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Lower Cost
Per Survey

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Lower Cost
Per Reponse

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What you can expect is measurable lift and easier decisions.

In Wellington City Mission’s most recent programme, the digital approach delivered a response rate above 13%, which was a 65% lift on their previously mailed survey. Real-time dashboards allowed the team to monitor and adjust messaging immediately. Going digital also cut costs over physical mail by 56% per survey and cost 74% less per response, freeing the budget for front-line work.

Surveys are flexible and practical.

We can update survey questions right up to send, schedule reminders to recipients to improve completion rates, and design your digital donor communications that are on-brand and accessible across devices. If you need a hybrid option, we’ll add QR codes or short links to letters and packs, or accept returned paper forms and roll them into the same dashboard, so everything lives in one place. You get a clean dataset, live reporting, and a straightforward story to take back to your stakeholders.

Digital Donor Surveys FAQs

Some common questions about digital donor surveys.

How is this different from other free digital survey tools?

Unlike free platforms, Orangebox delivers a fully branded, professionally managed solution tailored to your organisation.

Your survey runs under your own domain, secured with SSL, with no third-party branding. We work with you to structure questions, logic and reporting so the data collected is meaningful and actionable.

If something isn’t available as standard, we customise it to suit your objectives. We support you from setup through to reporting.

Do I need to build the surveys myself?

No. Our team at Orangebox designs and builds the survey for you. We manage the technical setup and the data responses to ensure it performs exactly as it should.

Within our system we will send emails with personalised links to the survey, and track the engagement.

Can questions change depending on the data on the individual?

Yes, questions can be customised depending on triggers within the data file E.G. ‘New Member’ or ‘High Value donor’. The following questions in the survey can also be conditional based on how they have answered previous questions.

Can the survey be personalised?

Absolutely, Orangebox has built its reputation around personalising Direct Mail and our digital tools are no different. Personalising emails, landing pages and surveys is fully included.

Is the data available immediately?

Our solutions come with a dashboard to view the responses in real time. We can make the data table available through a secure dashboard. This allows urgent items to be actioned immediately.

Can you have follow ups with email and sms?

Yes, each campaign can be fully tailored to include follow up emails and sms’s as part of the workflow.

Start a digital donor survey today, or ask us to map your survey into a simple multi-channel follow-up plan.