Mail Processing

Direct mail is where it all started for Orangebox in 2003 when it was the holy grail of data-driven marketing.

Fast forward 20+ years and while there are many new channels competing for your marketing dollar, direct mail services still out perform almost every other channel.

And, because our team consists of some of the most experienced in the direct mail industry, you’re in the best hands for all your direct mail marketing campaigns, bulk mail processing and fundraising via direct mail.

Direct Mail, Billing and Critical Communications

Direct mail is still a critical channel for many industries, including charity fundraisers and high-value customer campaigns. Check out some of our case studies.

Orangebox’s automation processes take your data, validate the addresses, and prepare for maximum postal discounts using the most cost-effective delivery providers (DX or NZ Post) – all without human intervention. Our processes ensure the highest data integrity and security standards are maintained.

We can even super charge your direct mail by integrating your organisation’s digital channels.

Orangebox also provides all the other mailhouse services you’d expect from someone who’s been in the business as long as we have, such as hand processing, creasing, die cutting and sustainable flow wrapping.

We can also provide all your envelope and print needs.

Mail Processing FAQs

Some common client questions and tips about mail processing at Orangebox.

How can you help reduce my postage costs?

We can help lower your postage costs by optimising your data and delivery network. This includes data hygiene (removing duplicates, deceased records, and invalid addresses) and splitting your mail lodgements between NZ Post and DX Mail by delivery zones to ensure you receive the best possible bulk mail rates.

Direct mail campaigns typically achieve response rates of around 2–5%, with highly targeted campaigns reaching 5–9% or more.

What happens if my envelope artwork doesn't meet postal standards?

If we are supplying the envelopes every file sent to us undergoes a prepress check. If we notice anything amiss, we will flag this with you immediately. We can often make minor adjustments in-house or provide specific feedback to your design team to ensure your mail qualifies for the best possible postage rates.

How do I send my mailing list to you securely?

We take data privacy seriously. Instead of email, we use SFTP (Secure File Transfer Protocol).

Is direct mail still effective compared to digital marketing?

Physical mail offers a tactile, high impact experience that digital channels can’t replicate, often staying in a household for days rather than being deleted in seconds. However, we believe the best results come from an omnichannel approach. By using direct mail as a physical anchor in a digital campaign, such as including personalised QR codes that lead to custom landing pages, you bridge the gap between the mailbox and the smartphone for smart communications. This creates multiple touchpoints for your audience, using the reliability of mail to drive traffic to your digital platforms, ultimately resulting in a much higher conversion rate.