Coastguard Tautiaki Moana organises a charity event called The Big Swim. This incentive-driven fundraising campaign encourages participants to swim a set number of kilometres to raise money for Coastguard. As swimmers reach specific milestones, they receive gifts, incentivising them to continue swimming and achieve higher donation targets.
To implement a more efficient, real-time online process to take away the stress of extracting data, manually sorting in spreadsheets, stock reporting and courier tracking, and create a positive result for the swimmers participating.
The objective of the campaign was to generate vital fundraising support for Coastguard to sustain and enhance its maritime search and rescue operations, ensuring the safety of all water users. It also aimed to raise public awareness of the essential services Coastguard provides and highlight the importance of maritime safety for everyone spending time on the water. In addition, the campaign sought to strengthen community engagement by encouraging participation in The Big Swim, showcasing the invaluable contribution of volunteers and reinforcing the collective responsibility required to keep our waterways safe.
To successfully manage the significant increase in participation, Orangebox implemented an advanced inventory system that proved critical in handling the higher operational demand. The new system enabled timely, accurate distribution and streamlined fulfilment processes, ensuring logistical operations remained smooth and efficient despite the scale-up.
Beyond core delivery, the team demonstrated operational excellence by anticipating requirements, identifying efficiencies, and implementing scalable solutions to support future growth. Their proactive approach meant that any challenges encountered were supply-related or internal, rather than the result of logistics or planning shortcomings.
During a period of transition involving changes in on-site personnel, Orangebox provided consistent support and clear, proactive communication. Their reliability and hands-on involvement helped alleviate concerns around campaign execution, delivering stability and confidence at a critical time.